Reaching full capacity as a service-based business owner is an amazing achievement.
It’s incredibly satisfying to know you’re in demand because you are talented and are able to deliver an amazing service to your clients. You’ve got a schedule full of amazing projects to work on, and the money is rolling in. Nothing beats that feeling!
However, there are downsides to being at capacity.
The disadvantages of being at fully capacity as a web designer
Turning down dream projects
When your schedule is already full it makes it difficult, if not impossible, to take on new projects.
There’s nothing more heart-breaking than when a dream enquiry lands in your inbox but you’re at full capacity and you have to turn it down. Sometimes clients are happy to wait, but if you are booked out months in advance, they may not be able to put their project on pause for that long.
Limited time to work on your own business
When you’re at full capacity with client work it can be hard to find time to work on your own business.
As service-based business owners we know that our client work only makes up a portion of the work we need to do to keep our businesses afloat. When we’re busy with client work, other areas of our businesses, like marketing, can be neglected. This can, in turn, lead to feast and famine cycles in your business, where you go through quiet periods because you weren’t marketing your business, when you were busy with client work.
Difficult to take time away from your business
It’s important that we take time away from our business to rest and recharge. We’re only human after all!
But when our calendars are full to bursting, it’s challenging to step away from our computers and take a break.
But this is where collaborating with a web developer can be a game changer.
How much time does it take you to build a website?
Take a moment to think about how long it takes for you to build a website. Not the designing part, just the development part. It is a week? Two weeks? A month? Two months?
Every web designer’s process is different, and the amount of time spent building a website can vary depending on the client, the project, the design, the functionality or the platform.
But think about how much time you would free up in your business if you weren’t spending time building the websites. How much time you would claim back if you solely focused on designing the website, and someone else was responsible for developing the website, carrying out revisions, and testing and optimising the website?
And what about other parts of the website build process, such as training the client on how to use their new website, installing the website on their own hosting account or launch support? These are all important parts of the process that you are responsible for but that require a lot of time and attention.
Outsourcing your website development can help you claim back time
When you outsource the development portion of your website projects to someone else, you can instantly free up a lot of precious space in your schedule.
We’re not just taking a few hours here and there; if you’re no longer responsible for building a website and getting it up and running, you could potentially free up weeks or even months in your calendar!
What you do with this extra time is completely up to you! You can take on more design work. You can say “yes” to every dreamy project that lands in your inbox. You can find a better balance between “working in” and “working on” your business. You could even take a much needed holiday!
Currently at capacity? Outsource your development to me!
If you’re a web designer who loves creating beautiful websites but hates the coding side of things, and you’re currently at full capacity in your business, I can help!
I specialise in turning designs into fully-functioning WordPress websites that not only look beautiful but that are also functional, strategic and fast.
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