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The Frugality


I collaborated with Cat, the branding and web designer behind Gatto, to create a new WordPress theme for The Frugality.

Cat designed the website and handed over the theme development to me. It includes a static homepage as well as custom archive, search results, single blog posts and static pages. In addition, I create custom Shop and Shop Instagram pages using custom fields that can easily be updated via the WordPress admin area. I also installed and set up the new theme on the live website.

As always, it was a pleasure to assist Cat with this project.


This WordPress theme was developed using the Genesis framework.

  • A completely custom homepage displaying blog posts, mailing list sign-up form, “Feature of the Month” section and Instagram feed.
  • “Load More” functionality on archive pages.
  • Alternative navigation on inner pages.
  • Custom Shop and Shop Instagram functionality that is easy for the client to update.
  • Fully responsive and mobile-friendly.
  • Easy for the client to customise without touching any code.

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